文档介绍：线上活动策划方案活动启动阶段.........................................................................................2活动的目的及KPI..........................................................................2活动对象..........................................................................................2活动主题、时间、内容.................................................................3活动预估..........................................................................................3活动进行阶段.........................................................................................3活动形式..........................................................................................3活动规则..........................................................................................3进度管理表......................................................................................4人员部署..........................................................................................4推广..................................................................................................4推广策略................................................................................4推广渠道................................................................................4风险管控..........................................................................................5活动后期..................................................................................................5数据收集