文档介绍：MBA案例分析报告课程名称商务英语任课教师题目Marketing学员提交日期PARTⅠ.WhoisZUMO?Zumo,isproducedbyZumospa,panybasedinValencia,;upationofEurope,whenownerstomaketheirgladiatorcankeepwinning,askAlchemydivisioninventedcanenhancephysicalstrengthformula,andthenafterseveralcenturyformulaofexperimentandimprovement,andfinallyformedtoday,panywasMrWattistheformulaoftheowner,30yearsago,pany,intheoriginalformulabasedonimproved,heinventedthevarioustastedrink,zumoispurenaturalplantextract,andjoinvariousvitamin,nosideeffects,canalleviatefatigue,addedbodythatintensemovementofconsumption,lowsugarnutrients,;ZumoisjustavailableinEuropemarket;PARTⅡ.WhatZUMOhasDONEinpast30years?Zumofocusandrootsitscorebusinessinsportsdrinkmarket;Zumonowtakesmorethan30%marketshareinsportsdrinksindustryinspainandmoreandmoreconsumersarecatchedbyit;Zumobuiltgoodrelationwithsportsassiationsinspainandmanysponsorshipscontractareexclutive;panyisoverc30mPartⅢ.wheredoeszumowanttogo?FirstintotheEuropeanmarketandnorthAmericamarket,thentobeaglobalbrand,SpainalsobelongtoapartofEurope,eptthisdrinkmore,SoweputoutwardexpansionplaninthistwoareaToenergytheworld;Wehopethatallpeopleintheworldcandrinktooursportsdrinks,-everyonewholovessportswholoveszumo;Zumoissportsdrinks,wemainlyattractpeoplewholovesports,regardlessofage,wemustletthepeoplelovesportwhenneedtobuydrinkswillrememberzumo。essbyaseriesofmarketingactivities(energytheworld)totripletherevenueinnext3yearsandtobelistedtops5sportsbeveragesuppliersintheworldpartⅣ.AnalyzesthecurrentmarketingenvironmentconditionThefunctiondrinkisrefersjoinscertainfunctionfactorinthedrink,anismfunction,,movementdrink,,theworldwidebasisenvironmentqualitydropandth