文档介绍：华中科技大学
硕士学位论文
河南轮胎股份有限公司竞争战略研究
姓名:胡玉西
申请学位级别:硕士
专业:工商管理
指导教师:王宗军
20061027
摘要
随着我国经济的快速发展和世界经济全球化进程的加快,我国轮胎行业也取得
了迅猛发展。目前,已经有 11 家国外轮胎制造商进入我国独资或合资建厂,国内
轮胎市场呈现国际化的趋势,竞争变得更加激烈和不确定,这为我国轮胎企业提供
了巨大的发展机遇,同时也带来了生存威胁。所以,必须按照产业结构调整政策和
“十一五”规划纲要的要求来发展我国轮胎产业,如何制定相应的竞争战略成为各
轮胎企业的重要课题。
本文首先阐述了战略管理过程和竞争战略理论,如竞争优势理论、核心竞争力
理论以及当今有关竞争战略理论的最新发展;然后利用“PEST”分析法从政治法律
环境、经济环境、社会环境、技术环境四个主要方面对我国轮胎行业所处的宏观环
境进行分析;运用波特的“五力”模型对我国轮胎行业的产业竞争环境进行分析并
对我国轮胎市场的发展趋势和前景做出预测;运用大量详实的数据资料,采用定性
分析与定量分析相结合的方法,结合河南轮胎股份有限公司 2003~2006 年上半年的
经营状况对其内部资源和能力进行客观的分析评价;最后,通过“SWOT”分析评
价河南轮胎股份有限公司的竞争能力,提出了剥离劣势项目,集中优势资源发展优
势项目的“归核”化战略与合作战略,并对河南轮胎股份有限公司战略的实施提出
了建议。

关键词: 轮胎行业竞争战略归核合作
I
Abstract
With the rapid development of China’s economy and the establishment of market
system, Chinese tire industry is developing quickly. There are 11 abroad tire
manufacturers in the world have set up their own business with their own capital or joint
ventures in China. The national tire marketing is assuming the trends of international,
and petition is ing more fierce and uncertain, which has brought great
opportunity of development as well as threat to existence. So it is necessary to adjust the
industry policy in terms of industry structure, and develop the tire industry according to
the 11th five-year planning guideline. How to make the petition
strategy has e an important issue for each tire enterprise.
This thesis first expounds strategic management process and the theory of
competition, such as theory petition advantage, the theory of petitive
force and the newest development of petition theory; Secondly, it analyzes
macro environment of tire industry from different aspects such as law, economic, society
and technology according to means of PEST. It using “five forces” model of Porter
objectively analyzes the industry environment, the current situation of tire marketing and
forecasts the developing trends and prospect of China’s tire industry. Then, by the h