文档介绍：华中科技大学
硕士学位论文
中国新闻传播的一次失误--SARS危机报道的传播学思考
姓名:牛静
申请学位级别:硕士
专业:传播学
指导教师:孙旭培
20041015
摘要
起始于 2002 年底的 SARS 疫情常被称为危机事件因为它是一个对社会
系统的基本价值和行为准则架构产生严重威胁并且在时间压力和不确定性极高
的情况下必须作出关键决策的事件我国媒体在危机中的作为不尽如人意分
析媒体在 SARS 新闻报道中的失误思考媒体需要怎样的法律保障才能使信息有
效地传达使社会保持良性的运作以期在以后的危机中有更好的作为避免不
必要的损失是本论文写作的出发点
本论文由 SARS 危机报道中政府对信息的控制入手提出了建立有限责任政
府给媒体以自由的观点从受众使用与满足的角度论述受众的信息需求得不
到满足导致流言产生呼吁重视主流媒体边缘化倾向对媒体议程前期回避公
众议程转移焦点以及后期建构议题中的失误进行分析提出在理性媒体议程的建
构要求即尊重公众议程客观全面的报道和深入反思事件引导公众议程最
后我们将研究的落脚点放在如何保障突发事件的顺利报道上反思我国以往突
发事件报道得失指出 SARS 危机其间起草出台的政府信息公开条例突发
公共卫生事件应急条例用法律的形式保证了媒体对突发事件的报道权
本论文中的反思与建议是在对 SARS 报道进行传播学分析的基础上得出的
也是与我国传媒在社会中的地位和现状密切相关的一些建议是可行有效的也
许某种提议只是一种理想的状态但那至少是我国传媒努力的方向

关键词传播失误新闻控制使用与满足议程设置信息公开

I
Abstract
The SARS plague broke out in the end of 2002 was called a “crisis” because it
forced a threaten to the fundamental value and behavior standard of our social system
and, it needed a critical decision under an urgent and highly-uncertain condition.
Chinese media didn’t function well during the crisis then. So, this assay based on
analyzing the failure of the news report on SARS, aiming to arouse a reflection on
protecting munication by means of laws and regulations. Only by so
doing, can the society work well and respond better to crisis later on as well as avoid
the unexpected lose.
This article begins with the governmental control of information in the cause of
SARS report, putting forward that we need a government with limited responsibility
and entitling freedom to media; it also argues, by analyzing the publics’ application
and satisfaction, that rumors are bound to be prosperous if the authoritative media
failed to meet the public’s requirement for information, based on that, the article urges
to alter our traditional outlook to reporting; thirdly, it analyzes the fact that our media
avoided the focus of the public agenda at first and the mistake in the rebuilding of
agenda afterwards, holding the opinion that we