文档介绍：华中科技大学
硕士学位论文
手机媒体大众传播功能探析
姓名:彭健
申请学位级别:硕士
专业:传播学
指导教师:陈先红
20050512
摘要
“通话”人际传播这一手机媒体原初功能在手机媒体功能中所占的比重正逐
步弱化手机的概念也由人际间的通话工具逐步向大众传播媒介大众传播
倾斜从媒介的角度来看手机媒体是指基于通信和计算机网络技术的负载
传播信息符号的个人移动信息终端这种信息终端的形式并不仅限于现有手机
概念的既定形式其功能更大大超出了"通话"这一原初功能手机媒体的未来必定是
一种集多种媒体于一身的以大众传播功能为主的名副其实的"富媒体" rich
media 当前对于手机媒体大众传播功能的研究还处在一种从方法到细节从理
论到实践都亟待摸索和尝试的阶段本文试图以手机媒体的大众传播功能为楔入点
对手机媒体媒介特征及基本传播规律予以深入探讨
本文主要从传播学的角度对手机媒体大众传播功能予以审视通过对手机媒体
媒介特性传播特性的分析把握手机媒体信息传播规律并在此基础之上探讨手
机媒体大众传播功能的开发与实现
在研究方法上本文主要采取定性的研究方法通过对相关研究资料的检索分
析针对手机媒体大众传播功能提出自己的研究框架并在此基础之上对手机媒体
的大众传播功能进行全面探析

关键词手机媒体大众传播功能
Nowadays, "call" —— the original function of the "handset media" is playing a
more and more limited part in the all of the functions of the "handset media, the concept
of the handset indicates a "mass media" in large extent instead of a "tool of call".
From the point of view of the media, "handset media" is indicate the individual mobile
information terminal which can load municate symbols basing the technology of
munications and the . The form of the information terminal is not limited
in the existing concept of the "handset", it's functions have been beyond the original
function "call" largely. The future of the handset media is doomed to be a genuine
"rich media" which including multiple medias and taking the munication as
the main function. At present, the research of the munication functions of the
handset media is still in the elementary stage. The research start from the discussion of
the munication functions of the handset media, and then have the in-depth
research of the handset media's characters and the munication law.
The thesis mainly base munication theories, grasping the information
communication law of the handset media through discussing the handset media's
characters, and then probe into the exploitation of the munication functions
of the handset media.
This text adopts a qualitative analysis to suggest a researc