文档介绍：四川美术学院硕士学位论文中文摘要II频传达设计的色彩构成最突出的规律和特征是:写意色彩多,强调色彩的情绪感染力,用以烘托作品的表意主题。视频传达设计中的信息表达方式与平面设计不同。在平面设计中,是将所有信息内容凝结在一个最后的画面结果之上来进行表达。而在视频传达设计中,信息是以运动过程为呈现方式。运动是对信息内容的演绎。通过信息的运动表述过程,观众可以获得对信息更深的理解度。视频传达设计运动构成的规律和特征首先是:服务于主体信息传达的运动特征被强化;其次:动感突出,镜头运动的形式感更强。如前所说,形态好比是视频传达设计的语言进行表达时所运用的词汇,色彩是修饰词,那么,运动构成和段落构成是将形态和色彩这两个基本要素结构形成语言的构成方式。视频传达设计段落构成的规律和特征是:第一、使用引导性的镜头做段落组接,构建出一种积极的信息传达和接受方式;第二、节奏鲜明,视听效果紧凑,动静相生,实现传达效果的最优化;第三、数字化虚拟形态元素的交错变换突破传统的客观物理时空关系的限制,实现时空关系的自由表达。形态构成、色彩构成、运动构成和段落构成共同构建出视频传达设计的视觉语言。而声响构成是对视觉语言构成的辅助补充与配合强化,是视听媒介形象生动的表现力不可或缺的重要因素。视频传达设计的声响有线性和垂直的构成,体现出:第一、声响标志化,强调识别性和记忆度;第二、以有机和谐的音域构成,强调声响的表现力的规律和特征。这五种构成形式构建出视频传达设计完整的语言体系。视频传达设计研究的根本目的是要在传播中实现和增强这种语言的效益。法国著名传记作家拉罗斯福曾经说过:“人们几乎都对自己要说什么想得太多”。应用视频传达设计的语言来说话也面临这个问题。在实践应用中,要结合与应用这五个方面的构成关系与它们的特征规律,首先构思最能与信息主体的诉求特点相结合的构成形式,而其他的几种构成形式要服务和支撑这种主要的语言构成形式,有主有次地有机地结合在一起,增强传达中的语言效益,有效地服务于视频传达设计特定信息传达的目的。关键词:视频,传达,构成,特征,语言效益四川美术学院硕士学位论文英文摘要III The language system of munication Design ABSTRACT munication Design is a kind of design, which is carried and expressed by vision. With the improvement of technology as well as exploitation and application of new material, this field gradually forms a new field, which is intercrossed and cooperated with other visual intermedium. Generally speaking, munication Design is a dynamic, seeing and hearing munication design. It is related to the layout design of munication intermedium, also it is a design bines characteristics of films& televisions seeing and munication as well as munication design. The advantages of visual intermedium munication are as follows: firstly, vivid seeing and hearing images; secondly, high capacities, direct effect, popular in audience; moreover, high real time and high broadcast speed. The spring up of munication Design is derived from designing program headline, television advertisement channel and so on package and so on in practice field. They are applied to all kinds of video intermedium terminals plicated broadcasting environment, such as domestic televisions, busi