市场学英语名词解释.doc

文档介绍：Customersatisfaction:theextenttowhichaproduct’sperceivedperformancematchesabuyer’::::binationofproduct,services,information,:::thesetofcontrollabletacticalmarketingtools-product,price,place,andpromotion-thatthefirmblendstopromotion-::theactorsandforcesoutsidemarketingthataffectmarketingmanagement’:panytopromote,sell,anddistributeitsgoodstofinalbuyers;theyincluderesellers,physicaldistributionfirm,maketingserviceagencies,::people,equipment,andprocedurestogather,sort,analyze,evaluate,anddiatributene