文档介绍：南京艺术学院
硕士学位论文
"浅度"--城市空间中视觉信息平面化现象与设计
姓名:袁硕
申请学位级别:硕士
专业:设计艺术学(平面设计)
指导教师:杨志麟
2011-05
南京艺术学院硕士学位论文
摘要
我们当前所处的是一个消费信息的社会,信息的传播、交流和消费成为社会的主要特征
和发展要求。城市空间的媒介性质被凸显出来,视觉信息对物质媒介的需求趋向于多元化。
城市中利用环境媒介对信息的视觉传播成为主流,与此同时,将建筑充当环境媒介对视觉信
息在城市空间中平面化呈现的设计现象---“浅度”,在当代城市的视觉空间中不断涌现而出
并开始影响人们的日常生活。
从设计实践的角度来看,“浅度”作为一种设计现象是城市设计和平面设计的交叉性结
果,是城市视觉空间的当代语言,是建构城市视觉意象的重要组成部分。“浅度”的核心本
质是其信息性,通过高度符号化的设计语言和大体量的建筑媒介表达出来。在城市中,“浅
度”与城市信息的认知性、传播性和消费性不断地在人们的日常生活中被体现出来。“浅度”
对信息的视觉传播有其自身的特点,媒介的空间性质和视觉角度的变化对信息的读取和传播
都构成影响。在当代城市空间中,“浅度”通过信息来塑造城市环境,是当代设计实践的重
要走向,也是城市多元发展的自身要求。
【关键词】“浅度”平面化设计环境媒介
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南京艺术学院硕士学位论文
Abstract
Our current place is a consumer information society, the dissemination of
information, communication and consumption has e the main characteristics and
social development. Urban space media properties were salience, visual information
for material media requirement tend to diversification. In the city by using
environment of information of visual transmission media has e the mainstream,
meanwhile, using environmental media visual information in the urban space in the
design of planation phenomenon - "shallow " and e construction of
contemporary urban visual imagery ponent.
From the perspective of design practice,"Shallow ", as a design phenomenon in
urban design and graphic design and cross result, is the city of the visual space
of contemporary language. The core essence of "shallow” lies in its informational
function, which is expressed through a highly symbolic design language and a mass
of architectural media . In the cities, "shallow" and the cognitive, communication,
consumption function of the cities ’ information are constantly reflected in
people's daily life. "Shallow" has its own characteristics in the visual
transmission of information, the space nature of media and visual spatial changes
both affect the reading and transmission of information. In the contemporary urban