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S ECOND E DITION
THE FAST FORWARD MBA SERIES
The Fast Forward MBA Series provides time-pressed business profes-
sionals and students with concise, one-stop information to help them
solve business problems and make smart, informed business decisions.
All of the volumes, written by industry leaders, contain “tough ideas
made easy.” The published books in this series are:
The Fast Forward MBA Pocket Reference, Second Edition
(0-471-22282-8)
by Paul A. Argenti
The Fast Forward MBA in Selling
(0-471-34854-6)
by Joy . Baldridge
The Fast Forward MBA in Financial Planning
(0-471-23829-5)
by Ed McCarthy
The Fast Forward MBA in Negotiating and Dealmaking
(0-471-25698-6)
by Roy J. Lewicki and Alexander Hiam
The Fast Forward MBA in Project Management
(0-471-32546-5)
by Eric Verzuh
The Fast Forward MBA in Business Planning for Growth
(0-471-34548-2)
by Philip Walcoff
The Fast Forward MBA in munication
(0-471-32731-X)
by Lauren Vicker and Ron Hein
The Fast Forward MBA in Investing
(0-471-24661-1)
by John Waggoner
The Fast Forward MBA in Hiring
(0-471-24212-8)
by Max Messmer
The Fast Forward MBA in Technology Management
(0-471-23980-1)
by Daniel J. Petrozzo
The Fast Forward MBA in Marketing
(0-471-16616-2)
by Dallas Murphy
The Fast Forward MBA in Business
(0-471-14660-9)
by Virginia O’Brien
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MBAMBA inin FinanceFinance
S ECOND E DITION
J OHN A. TRACY
John Wiley & Sons, Inc.
Copyright © 1996, 2002 by John A. Tracy. All rights reserved.
Published by John Wiley & Sons, Inc., New York.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system
or transmitted in any form or by any means, electronic, mechanical, photo-
copying, recording, scanning or otherwise, except as permit