从广告语的角度看中美文化差异 英文.doc

文档介绍：收稿日期:2005-09-15作者简介:徐鸿雁(1979-,女,助教,专业方向:英语语言文学。文章编号1671-2730(2005ZK-0057-05DifferencesbetweenChineseandAmericanCulturesReflectedinAdvertisingXuHongyan(EnglishDepartment,ShanghaiDianJiUniversity,Shanghai,,etheseculturaldifferencestoachievesameef-;culturaldifferences;psychology从广告语的角度看中美文化差异徐鸿雁(上海电机学院英语系,上海,200240摘要从广告的角度,分析了中美两国的文化差异,同时,也揭示了广告和文化之间的紧密关系。在广告翻译中,为使译文广告与原文起到同样的效果,应该充分考虑并克服这些文化差异障碍。关键词广告;文化差异;心理中图分类号G04文献标识码BInabroadsense,,,thefamousAmericantranslator,hasidentifiedfivelayersofculture:E-cology;MaterialCulture;SocialCulture;Rel-igiousCulture;ulture[1].Inanarrowsense,,attitudes,customs,be-havior,socialhabits,-ticularsociety[2].Advertisingisthenon-person-municationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia[3].Theroleofadvertisingistopropagateproducts,,,advertisingtakestheculturalbackgroundofcon--chologyofcustomersand,atthesametime,,becauseofitslinguisticartistry,per-meabilityandpopculturestyle,,hedifferencesinculture,soitisnaturalthattherearesomedifferencesinculturesbetweenChinaandA-merica,