文档介绍：乐游旅游公司乐游创业计划安徽工业大学乐游创业团队2012年2月目录执行总述公司·········································4市场概述·····································5发展战略·····································6财务预测·····································6融资金额与资本输出···························7投资亮点·····································7乐游产品与服务乐游旅游产品介绍····························8公司概况与管理公司概况····································11公司组织结构································11公司结构····································12公司管理····································12团队介绍····································19市场与竞争市场分析····································21竞争分析····································24保护优势····································27第五章、战略与营销策略战略········································30营销策略····································31财务预算财务报表····································39投资与融资计划······························40财务预算····································42第七章、机遇与风险机遇········································46风险及应对措施······························46第八章、资本运营与退出模式资本运营模式································49资本退出模式································51第九章、附录国家法规····································53图片········································53第一章执行总述公司1)公司简介乐游旅游有限公司,公司概况:乐游旅游有限公司成立于2013年,注册资金100万,初期员工18名,是一家融度假、观光、餐饮、修学为一体的旅游公司。公司文化:公司以“读万卷书,行万里路”为主题,号召“年轻人就要看世界”,秉承“专注旅游,用心服务”的原则,致力于为广大驴友提供高品质个性化的旅游产品服务。公司主要产品:文化旅游产品,观光旅游产品,度假旅游产品,商务旅游产品,宗教旅游产品,节日特色线路远景目标:公司发展初期瞄准校园文化旅游在我国发展尚未成熟这一商业契机,率先在东部沿海地区依托丰富的旅游资源开展校园文化—地域文化一日游等短距离旅游项目,迅速抢占市场份额,同时积累经验和资本;中期在前调查期基础上,进一步开拓市场,扩大旅游地区范围并开发新线路,着手中短距离旅游项目的经营;后期根据市场分析,丰富海内外旅游路线,并借助于自身掌握的客源优势和对游客需求的了解,向旅游产业链的上下游拓展,加紧产业链整合,真正建成集旅游-交通-住宿-餐饮一体的旅游企业,实现公司向集团化发展的战略规划。2)产品与服务文化旅游产品,观光旅游产品,度假旅游产品,商务旅游产品,宗教旅游产品,节日特色线路后期发展为“旅游-住宿-餐饮”一体化服务。市场概述1)市场背景旅游业具有“无烟产业”和“永远的朝阳产业”的美称,它已经和石油业、汽车业并列为世界三大产业。国内旅游业是为国内旅游者服务的一系列相关的行业,它关系到国内游客、旅行方式、膳宿供应设施和其它各种事物。中国持续快速增长的经济、庞大的人口基数、居民稳步提高的收入水平及旅游业较低的产业发展水平,决定着中国旅游业有十分广阔的成长空间。随着市场经济的发展和人民收入水平的提高,人民对旅游消费的需求将进一步上升,国内旅游业在国民经济中的地位和作用越来越重要。而本公司在顾客群体方面相对其他公司具有更大的优势。2)目标市场与定位针对当前旅游市场对知识性、文化性的愈为强烈的追求问题,我们公