文档介绍：e a Google Analytics Expert: The Practitioner’plete Guide INSIDE: Your Google AdWords™ gift card worth $25!
Want to implement and apply advanced web analytics techniques—“This book is prehensive roadmap ALSO INSIDE: A limited time offer for 50% off the Google Analytics Individual Qualifi cation test!
to helping you get the most from your CLIFTON
without having to be an expert? Google insider and web metrics metrics. It’s an indispensable guide to
Advanced Web Metrics with Google Analytics
expert Brian Clifton helps you harness the full power of Google helping you take your online marketing
Analytics (GA) with this new edition of his bestselling book. This campaigns to the next level.”
—Chris Sherman, Executive Editor,
book shows you analytics that are advanced enough to give you all Search Engine Land BRIAN CLIFTON
the crucial decision-making insights, yet simple enough to digest
Foreword by Avinash Kaushik
and quickly implement in a clever way. “If you’re looking for a practical, tactical
guide in how to implement and think Author and Analytics Evangelist at Google
about web marketing optimization,
Whether you’re a novice or veteran, you’ll soon be applying the
look no further. Brian Clifton spells
very latest GA techniques, best practices, and some great hacks. it out by industry, by job function, by
From tracking social media to confi guring data fi lters to interpreting Key Performance Indicator, and more.”
—Jim Sterne, Founding Director and
results, start here and quickly improve your skills, your website,
Chairman of the Web Analytics
your brand, and your profi ts. Association Advanced
• Confi gure a best-practice implementation for a solid web metrics “The must-read for anyone looking
platform to get the most value out of Google
Analytics and web analytics.”
• Understand features and reports in detail —Ashley Friedlein, CEO, Econsultancy
• Optimize the performance of your website by learning from
“Guarantee your future