文档介绍：,Publisher:TimMooreAssociatePublisherandDirectorofMarketing:AmyNeidlingerExecutiveEditor:JeanneGlasserEditorialAssistant:MyeshaGrahamOperationsManager:GinaKanouseSeniorMarketingManager:JuliePhiferPublicityManager:LauraCzajaAssistantMarketingManager:MeganColvinCoverDesigner:ChutiPrasertsithManagingEditor:KristyHartSeniorProjectEditor:LoriLyonsCopyEditor:GeneilBreezeProofreader:DebbieWilliamsSeniorIndexer:positor:NonieRatcliffManufacturingBuyer:DanUhrig©2010byPearsonEducation,,,,1-800-382-3419,******@..,******@.,inanyformorbyanymeans,-10:0-13-705829-2ISBN-13:978-0-13-705829-,,,,óndeMexico,—JapanPearsonEducationMalaysia,-in-PublicationDataMarketingmetrics:TheDefinitiveGuidetoMeasuringMarketingPerformance/...[etal.].:Marketingmetrics:50+-0-13-705829-7(hbk.:)—Mathem