文档介绍：mastering press:Layout 1 26/5/09 11:47 Page 1
“Susan Rice is the ‘Female David Ogilvy’... parison is justified by her
wide-ranging experience at all levels of advertising, commitment to all-round excellence, MASTERING WEB
ability to look beyond the obvious, and thus produce outstanding results for her clients.
Susan’s reputation is second-to-none. My advice? Get Susan’s new book now. You will
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Nick Wrathall, leading UK copywriter and marketer
Seven of the top 20 most visited sites in the world are working sites. By 2011
half of online adults and 84 per cent of online teens in the United States will use social
networking.
Google. Amazon. Facebook. There are plenty of web ess stories out there, but there
are also millions panies, websites and experiments floundering in
cyberspace. Why should some race to glory whilst others fail to finish? Susan Rice Lincoln
Mastering Web will help anyone, from the individual entrepreneur anizations of
any size, to understand what Web is and why it’s important. Non-technical and
easy-to-read, it will help you to choose which social media tools are appropriate for your
business or your brand, implement them quickly and get results. Susan Rice Lincoln, an
online branding munications expert, explains everything from video casting to
blogging, and search engine optimization to podcasts. She will help you to: Mastering
• understand how social media has • use articles to establish yourself as a
munications forever; thought leader;
• make sure your web strategy says • let the power of blogs enhance your
something worthwhile; business performance;
• master search engine optimization so • use podcasts to help cement
that your business stands out; customer loyalty;
• transform pany by thinking like • maximize the potential of your website. Web
an individual; Susan Rice Lincoln Tra