文档介绍：Emotion-based product design and innovations in Korea
2004. 10. 22.
Myung Hwan Yun
Industrial Engineering & Technology Management
Seoul National University, Seoul, South Korea
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Outline - Emotion-Based Product Design
1. Definitions & Key Concepts
2. Processes & Procedures
3. Case Studies
4. Conclusions and Implications
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Definition
Kansei (感性) : An integrated emotional response such fort, feeling of
luxuriousness, and openness resulted from the sensory response to the external
stimuli
The Japanese term, ‘Kansei Engineering”, summarized as the analysis of human
expression of feelings on a product (Nagamachi, 1995).
Kansei Engineering?
To understand user’s emotional needs as opposed to functional needs
relevant to the design of a products that users really want and sometimes
cannot describe clearly.
Techniques of Kansei Engineering
Functional analysis
Multivariate approach
Image Technology
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Short History on Kansei Engineering
1980s, initiated in Japan
By Nagamach et. al., 1991
Statistical approach using multivariate analysis techniques
Applied to various industry such as clothing, shoes, automotive, electronics etc.
Known to western world since 1990s
Late 1990s, ergonomics and human factors application
Established as an academic research agenda in Asia, Europe and US.
Sensibility Engineering, Behavioral Engineering, emotional design, affective design, affective
engineering, hedonic quality of use etc…
ISO TC 159 , Ergonomics, starts to discuss these aspects in 2000s
Various research group in Europe , Asia, and US.
Universities panies herlands : T/Eindhoven, Delft, Philips et
Emotion-based, aesthetic engineering, sensibility engineering, pleasure of use, hedonics …...
South Korea, a 9-year research initiative from 1994-2003
Promoted and initiated by government (originally from industry request)
Emphasized consumer p