文档介绍：(京津冀协同发展下的河北旅游业发展策略)人文学院中文一班刘梦兰学号:201422400534目录(一)活动背景···········································4(二)SWTO分析·········································(Strength)分析································(Weakness)分析································(Threat)分析··································(Opportunity)分析·······························6(三)活动目的及意义·····································6(四)活动目标及主题·····································7(五)活动具体设计与安排·································:网上评比河北人气景点·····················7第一步:选出人气景区前三甲······················7第二步:幸运获奖者被赞助旅游·····················8第三步:总结前三甲景点之旅······················:开展河北旅游景点研讨会··················8会议概要·········································8会议具体内容·····································9会议具体安排·····································9会议日程及议程··································:燕赵之旅展览会···························11展区设计概要(图/文)·····························11具体展区设计····································11第一展区:河北自然景点展区·······················11北戴河·····································11野三坡·····································11苍岩山·····································12第二展区:河北历史文化名城镇展区··················12邯郸馆······································12正定馆······································12山海关馆····································13第三展区:河北特色美食展区·······················13保定驴肉火烧································13河间羊肠汤··································14老槐树烧饼··································14(六)活动支出预算·········································14(七)突发事件处理·········································15(八)注意事项············································15(九)总结················································15活动背景旅游业是战略性产业,资源消耗低,带动系数大,就业机会多,综合效益好。改革开放以来,我国旅游业快速发展,产业规模不断扩大,产业体系日趋完善。旅游作为第三产业,在当今社会发挥着越来越重要的作用,如何充分利用发展机会积极发展旅游业,是目前所有旅游行业提高竞争力的核心。本次展览旅游活动策划主要侧重于,在京津冀一体化的背景下,对河北省旅游业的策划与设计。本次旅游会展在策划与设计时,注重充分挖掘冀北燕赵历史文化内涵,将燕赵文化融入到现代旅游产业中,同时与河北现代文化相融合,体现着古典文化与创新的紧密结合,将河北省推向旅游的前端。(二)SWTO分析河北省内环京津,外环渤海,是中国重要的旅游资源大省,其旅游纪念的开发与设计有其自身的