文档介绍：Jay Abraham’s
Case Studies!
2002
Volume 2 – 150 Case
Studies, Testimonials and
ess Stories
- 1 -
From the Desk of
Jay L. Abraham
Subject: Volume 2 of Incredible Case Studies!
Dear Valued Client:
This is your personal, highly actionable, and extremely confidential second volume of
Incredible Case Studies!. Several more volumes will ing within the next few
weeks, so that you will own plete set of more the 550 different case studies (and
probably more) by entrepreneurs, business owners and professionals who have taken the
time and energy to document their own “Abraham Inspired” case study/ess story.
As you may know, I was very explicit in my articulation of the type, format and content
of each case study. They had to detail and quantify the results… They had to denominate
the impact, from all sorts of vantage points… They had to describe the basic strategy
such that anyone could follow it and adopt it for their business.
In short, I was demanding and as ruthlessly specific as I could get, without writing the
case study myself or hiring a reporter or researcher for thousands of dollars to interview
and document each one. As part of the review process, I unfortunately and regrettably
had to reject hundreds because although they were very glorifying and grateful to me
(which I appreciate very much), I just couldn’t see how they would be valuable and
applicable… To you.
In this first volume, I have included 154 case studies, ess stories and testimonials. Of
which anyone could have the impact to incrementally, geometrically or exponentially
grow your business.
If I were you, here’s how I would begin to take action with this treasure trove of
information…
• I would first, not wait for the other volumes. I would take an initial first pass
cursory review of this volume, and mark with a post-it note, the case studies
which have merit to my circumstance or business.