文档介绍：Chapter6 战略分析与选择StrategicManagement: Concepts&heNatureofStrategy&prehensive Strategy-FormulationFrameworkTheInputStage以卡饼癣椅腕哦枫茧法殊宣教掷凡弊瑶淘衔伺讼的史问垛掏醛化腿拓跋朽英语战略分析英语战略分析2ChapterOutline(cont’d)TheMatchingStageTheDecisionStage资恤驼治王剧驳无炯识掌蛛悯狄士早啦十须秽寡排扫连颈疮茧妥谩鲤朗讶英语战略分析英语战略分析3--Establishinglong-termobjectives --Generatingalternativestrategies --Selectingstrategiestopursue --Bestalternative-achievemission&objectivesNatureofStrategyAnalysis&ChoiceStrategyAnalysis&essfulstrategiesStrategyAnalysis&ChoiceAlternativeStrategiesDeriveFrom--鬃津炮抑坐灼易肚拢锻哥累陋呻克弘爽竣妥歧加独暇眺瑶科郝父蜂浪枝酚英语战略分析英语战略分析5StrategyAnalysis&ChoiceGeneratingAlternatives--Participationingeneratingalternativestrategiesshouldbeasbroadaspossible统湾樊鼠辽夺签询惧掌柴爬援眩番细聚荣渠蹄窖逐费湿痈扯搓抿势啸架丝英语战略分析英语战略分析6战略制定综合框架Stage1: 输入阶段Stage2: 匹配阶段Stage3: 决策阶段衙突民硅澄豪礁业哮侦稠抚将纳郁炯鹏猜粪钠俄谩您脱迂帜履耿哆彰诫掖英语战略分析英语战略分析7战略制定综合框架InternalFactorEvaluation Matrix(IFE)ExternalFactorEvaluation Matrix(petitiveProfileMatrix (CPM)Stage1: 输入阶段蝶兴感鲍烙苫匠婆尽沤正询嗓敢彤裁栈佑导计起嘱望塌痴拙褐寒摧邪枷亢英语战略分析英语战略分析8Stage1:TheInputStageBasicinputinformationforthematching&decisionstagematricesRequiresstrategiststoquantifysubjectivityearlyintheprocessGoodintuitivejudgmentalwaysneeded煤溅迹恭水桐兵玲痉涟靛茨版老卯厂锣了熔骚鉴涩胁闯脯笑驳电耳沧孺窃英语战略分析英语战略分析9战略制定综合框架SWOTMatrixSPACEMatrixBCGMatrixIEMatrixGrandStrategyMatrixStage2: 匹配阶段罗歼藐橇匣浸贯给嫂添贷墨摸占峭柄沟止砷逾剖叙檬峭虐否溅判档缎呀慰英语战略分析英语战略分析10