文档介绍：BU Lijuan13431064WANG Lu 13428810SU Morong 13431161ZHU Xiaoshan 13417134Enlight Media in Chinese Film billion RMBBrief introduction information of Enlight Media TV/Film/ Other adjustment TV Driven – Movie DrivenBrief introduction situationCurrent ratio: :14%Total debt ratio: 8%EPS: (Huayi: )%%%%%%Chinese film industry is an Oligopoly panies takes up 82% market share in : EcoProfit is hugeIncumbents want to set high entry barriers, new entrants want to ?Regulation?Relationship?CapitalCFG & HuaxiaHuayiBrotherPolyBonaEnlightMedia?Reputation?Relationship?Capital(Listed)?Expertise?Technology?Capital?TV program (experience)/Relationship?Chairman (王长田): personality / passion?Capital: 2011 get listedEntry Barriers&Advantages?Genre and Production?Low budget/ High ROI?Young actors and edy/ Youth movie?Target young people?Integrated munication?Early marketing planning?Professional market research?Social media marketing?Distribution mode?Distribution agents?No cinemaDifferentiation10Decision- MakingIn Distribution?CEO, Project Planning, Marketing Department Promoting Department?Process?CEO: Wang Changtian?Investors, Producer Distributor