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EnlightMedia inChineseFilmIndustry
.
.
Brief introduction
TV/Film/Otherentertainment
TVDriven–MovieDriven
.
Brief introduction
Currentratio:
ROI:14%
Totaldebtratio:8%
EPS:(Huayi:)
.
NatureofChinesefilmindustry
Chinese
Film
Industry
%
%
%
%
%
%
Chinesefilmindustryis anOligopolymarket. Top5companiestakesup82%marketsharein2012.
Oligopoly
.
Competitors
Chinese
Film
Industry
.
Chinese
Film
Industry
Incentives:EcoProfitishuge
Incumbentswanttosethighentrybarriers,newentrantswanttoenter.
Incentives
.
Regulation
Relationship
Capital
CFG&Huaxia
Huayi
Brother
Poly
Bona
Enlight
Media
Reputation
Relationship
Capital(Listed)
Expertise
Technology
Capital
TVprogram(experience)/Relationship
Chairman(王长田):personality/passion
Capital:2011getlisted
EntryBarriers
&
Advantages
.
GenreandProduction
Lowbudget/HighROI
Youngactorsanddirectors
Comedy/Youthmovie
Targetyoungpeople
IntegratedMarketingCommunication
Earlymarketingplanning
Professionalmarketresearch
Socialmediamarketing
Distributionmode
Distributionagents
Nocinema
Differentiation
.
Decision-Making
InDistribution
CEO,ProjectPlanning,
MarketingDepartment
PromotingDepartment
Process
CEO:WangChangtian
Investors,Producer
Distributor
.