文档介绍：Who will capture value in on-line financial services?
Should banks and panies collaborate, or fight it out?
Both players have options to redefine relationships between themselves and customers
Trend toward non-exclusive arrangements and standards
TAB BOWERS AND MARC SINGER
The McKinsey Quarterly, 1996 Number 2, pp. 78?83
Two very different sorts petitor are jockeying for dominance in the rapidly evolving market for on-line personal financial services. Banks and other incumbents bring to this arena their customers, brands, and starting position as trusted providers of financial products and services. Meanwhile, panies offering personal financial management (PFM) programs, bring their own customer base, a bias toward designing products that delight users, and experience peting in another volatile arena. The leading examples of these PFM programs are Intuit's Quicken and Microsoft's Money.
Broadly, both these types of players share the same objectives: acquiring customers, providing them with new financial information, services, and products, and doing so in a way that is difficult petitors to replicate (see exhibit). The participants in this game are caught up in the classic web structure that characterizes many high-tech industries during their early uncertain phase of Players are jostling to shape an inchoate industry structure to their own advantage,