文档介绍：摘要
文化产业已成为国民经济的新的增长点和支柱产业,被称作为“21世纪黄金产业”有着良好的经济效益和前景,在经济发展中起着越来越重要的作用。南京地处长江三角洲经济中心,作为十朝古都和历史文化名城,有着深厚的文化底蕴和丰富的文化资源,形成了带有自身特色的文化产业。本文首先介绍了南京文化产业的概况和南京文化产业的发展现状,然后基于SWOT模型这一战略分析工具,从优势、劣势、机遇和威胁四个方面较为全面地分析了南京文化产业的发展条件,发现其优势主要表现为:地域优势、文化资源优势等;劣势主要体现在:文化产业体制不完善、文化产业竞争力低下等;机遇主要表现在:加入WTO有利于文化产业的发展、政府的大力支持等;而威胁主要体现为:全球化导致的文化冲击、城市化带来的文化产业资源受损等等。最后,在上述分析基础上,有针对性地提出了促进南京文化产业发展的相关对策建议。
关键词:文化产业、SWOT分析法、产业竞争力
ABSTRACT
Cultural industry has e a new growth point of national economy and pillar industries, known as the gold industry in the 21st Century has a good economic and prospects of economic development plays an increasingly important role. Nanjing is located in the Yangtze River Delta economic center, as the ancient capital of ten dynasties and historical and cultural city, has a rich cultural heritage and rich cultural resources, the formation of a cultural industry with its own characteristics. This paper introduces an overview of the cultural industry in Nanjing and Nanjing cultural industry development, and model this strategy based on SWOT analysis tool, from the strengths, weaknesses, opportunities and threats to four prehensive analysis of the conditions for the development of cultural industries in Nanjing, Found mainly as its advantages: geographical advantages, and cultural resources, etc.; disadvantage is mainly reflected in: imperfect system of cultural industries, cultural industries petitive, etc.; opportunities mainly in: join WTO in favor of cultural industries, strong government Support; the threat is mainly reflected as follows: the culture of globalization led to the impact of urbanization and cultural damage to industry resources and more. Finally, based on the above analysis, puts forward the development of cultural industries in Nanjing to promote the relevant countermeasures.
Key words: Cultural industry,SWOT analysis,petitiveness
目录
摘要 I
ABSTRACT II
引言 1
一、SWOT分析方法..........................................................1
二、南京文化产业发展概况 3
三、