文档介绍：西安音乐学院
硕士学位论文
省级音乐广播电台现状与发展策略研究--以陕西、河南音乐广
播电台为例
姓名:周琳蓉
申请学位级别:硕士
专业:音乐编辑学
指导教师:李宝杰
2011-05-16
中文摘要

省级广播电台在中国广播事业中扮演着极为重要的角色。省级电台都是国内
势力强劲的电台,它们的节目频率中的自办节目比例比较高,对频率专业化模式
和节目类型调整的引领和示范作用也较大。
我国音乐广播电台经历了综合化文艺台、系列化音乐台,以及类型化音乐台
三个阶段,从一个由综合性的发展走向了专业化、类型化发展的道路。
陕西电台音乐广播是一种包容多种音乐成分的音乐广播,其定位为娱乐时尚
的音乐频率。它主要以流行音乐为主的同时兼顾其它音乐内容,音乐节目内容涵
盖了民族、流行、欧美、日韩、古典等多种音乐成分。
河南电台音乐广播定位为专业化的流行音乐频率。音乐节目内容以 70 年代至
今的经典流行音乐为主体,“以流行音乐感动,经典魅力永恒”为口号。节目风格
统一,以板块节目为主。
音乐频率专业化是音乐广播未来的发展趋势,音乐完全按照自身的规律和定
位传播,使得传播媒介越来越平民化、人性化,受众对象也将越来越具体而且单
一,节目更具有针对性。都市中的音乐广播要以地域性强的独特优势,以及明确
的对象和精准的定位来发挥它独具的优势。

关键词:省级电台;音乐广播;陕西电台音乐广播;河南电台音乐广播;
类型化音乐广播;频率专业化;节目定位
西安音乐学院申请硕士学位论文/2011 英文摘要

Abstract

Provincial broadcast station has made an important role in broadcast industry in
China. Provincial broadcast station is the petitive broadcast station in nation,
due to its frequency of self-making programs in high proportion, leading professional
mode in frequently and setting demonstration in adjusting types of programs.
The history of music broadcast in China has undergo three period that is the
comprehensive culture and art broadcast, serious music broadcast and typical music
broadcast, which transforms the developing direction from integrated into professional
and typical way.
Shanxi music broadcast station is a multi-element music broadcast, which known
as the musical radio of entertainment and fashion. It manifests in pop music and mingle
with other kind of music, such as national music, pop music, American music, Japanese
and South Korean music and classical music, etc.
Henan music broadcast station is known as the special pop music radio. It mainly
focuses on classical pop music from 70s to now. And the slogan is moved by the pop
music, the charm of classic is eternal. Its character is unified style and multi-topic
programs.
The specialization of music frequency is the trend of the music br