文档介绍：Decision Engineering
Series Editor
Professor Rajkumar Roy
Department of Enterprise Integration
School of Industrial and Manufacturing Science
Cranfield University
Cranfield
Bedford
MK43 0AL
UK
Other titles published in this series
Cost Engineering in Practice
John McIlwraith
IPA – Concepts and Applications in Engineering
Jerzy Pokojski
Strategic Decision Making
Navneet Bhushan and Kanwal Rai
Product Lifecycle Management
John Stark
From Product Description to Cost: A Practical Approach
Volume 1: The Parametric Approach
Pierre Foussier
From Product Description to Cost: A Practical Approach
Volume 2: Building a Specific Model
Pierre Foussier
Decision-Making in Engineering Design
Yotaro Hatamura
Composite Systems Decisions
Mark Sh. Levin
Intelligent Decision-making Support Systems
Jatinder . Gupta, Guisseppi A. Forgionne and Manuel Mora T.
Knowledge Acquisition in Practice
. Milton
John Stark
Global Product
Strategy, Product Lifecycle Management
and the Billion Customer Question
123
John Stark, PhD
Geneva
Switzerland
British Library Cataloguing in Publication Data
Stark, John, 1948-
Global product : strategy, product lifecycle management and
the billion customer question. - (Decision engineering)
1. Product management 2. Product life cycle
3. Globalization
I. Title
ISBN-13: 9781846289149
Library of Congress Control Number: 2007930552
Decision Engineering Series ISSN 1619-5736
ISBN 978-1-84628-914-9 e-ISBN 978-1-84628-915-6
Printed on acid-free paper
© Springer-Verlag London Limited 2007
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as
permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reprodu-
ced, stored or transmitted, in any form or by any means, with the prior permission in writing of the
publishers,