文档介绍：INDUSTRYANALYSIS ,2015/******@:entry;&?“height”’spricecanberaiseduptothatheightwithoutstimulatingnewentry:abovethatlimitprice,,entrymaybefree,’spricing,,(limitpricing),,,(绝对成本优势、规模经济、产品差别化等)密切相关。——绝对成本优势与阻止进入定价——essfullyimplementlimitpricing?What’syouropinionabouttheeffectoflimitpricing?阻止进入行为的启示——经营者在计划未来时必须考虑未知的竞争对手-新进入者——通过建立新工厂进入的多样化经营的竞争者,尽管为数不多,却由于其规模较大可能会威胁现有企业——经营者应该预期到大部分新进入者很快会失败——(predatorypricing)petitorsoutofamarket,,,thefollowingelementsmustexisttoconstitutepredatorypricing:**Thepredatormusthavemarketpowertounilaterally