营销策略分析解析毕业论文--外文文献.doc

文档介绍：外文文献Anewwaytomeasureword-•JacquesBughin,JonathanDoogan,andOleJrgenVetvik•,yetoftenwhatreallymakesupaconsumer’smindisnotonlysimplebutalsofree:aword-of--growingbarrageoftraditionalmarketing,,,factorsthattendtomakepeopleconductmoreresearch,seekmoreopinions,:elerateditsreachtothepointwherewordofmouthisnolongeranactofintimate,one-on-,italsooperatesonaone-to-manybasis:,number,andcharacter,etorecognizewordofmouth’“word-of-mouthequity”—anindexofabrand’spowertogeneratemessagesthatinfluencetheconsumer’,,buy,-,pany-,theystartwithaninitialconsiderationsetofbrandsformedthroughproductexperience,mendations,orawareness-,andothers,-salesexperien