营销策略分析外文文献.doc

文档介绍：:..外丈丈献及其译稿题目德芙巧克力在中国市场的营销策略分析姓 名 谢谢 学 号 2006938046 专业班级所在学院扌旨导教0帀(职称) 黄彩云 二0壹0年五月十FI外文文献Amarketer'•NedWelch•McKinseyQuarterlyMarketershavebeenapplyingbehavioraleconomics-,marketerswereusingit.“Threeforthepriceoftwo”offersandextendecbpaymentlayawayplansbecamewidespreadbecausetheyworked—'sinadvertentleadershipinusingprinciplesofbehavioraleconomics,,wehighlightfourpracticaltechniquesthatshouldbepartofeverymarketer',consumershavetheoptiontodonothing:theycanalwayssavetheirmoneyforanotherday・Thafswhythemarketer',,however,:,,likealllosses,—now—^ounting”,aseconomistsbelievetheydo,ountsincludewindfallgains,pock