文档介绍：服装心理学进入21世纪后我国服装消费特点及变化趋势摘要人类已跨入21世纪,服装的流行也将随着社会经济发展,科学技术进步,气候环境变化,人们生活水准的提高,而引起重大变化。流行,变化莫测,它的变化受到诸多因素的影响,如相互模仿效应的结果,,也称得上是因时、,服装消费者的消费心理已渐趋成熟,并呈现出相互结合的特征。由于流行趋势的世界同步性正在逐步加强,因此有效把握流行趋势成为企业竞争的重要手段,正确掌握最新流行预测资讯,就有可能获得更大市场份额,毕竟,追逐流行的消费群体占绝大多数,因此有效掌握流行元素、充分挖掘目标消费群的时尚需求与诉求点,才能最终诱发消费者购买欲。因此,本文从服装消费特点,服装消费趋势两个大的方面来进行讨论。关键词:服装消费;绿色纺织品;绿色纤维;智能化;功能化;国际化ABSTRACTHumanhasenteredthe21stcentury,withtheintroductionoffashionwillalsosocialandeconomicdevelopment,scienceandtechnologyprogress,climatechange,theimprovementofpeople'slivingstandard,,unpredictable,anditschangeisaffectedbymanyfactors,suchasbyimitatingeffectofresults,theso-,alsoitisbecausewhen,,theclothingofconsumerpsychologyhasgraduallymature,,petitiontheimportantmeansofcorrectcontrollatestpopularforecastinformation,itispossibletoobtainmoremarketshare,afterall,chasingpopularconsumptiongroupmajority,thuseffectivelymasterpopularelement,fullyexcavatingtargetconsumersfashiondemandandappealpoint,,thisarticlefromclothingconsumptioncharacteristics,:Clothingconsumption;Greentextile,Greenfiber,Intelligent,Functionalized;·······················································································································································、卫生、保健功能··································································································································,生产将国际化································9参考文献·····················