文档介绍：··································································································································6第二部分市场研究GDP······································7GDP的构成································8居民消费价格指数··························10固定资产投入······························11社会消费品零售总额························12居民消费能力·····························15人口及人口发展状况························18重庆未来发展规划及重大事件影响分析·········25零售业趋势及商业地产发展趋势···············31重庆商圈现状及商圈发展趋势··············37第三部分项目概要·······················46第四部分项目SWOT分析··················53第五部分项目定位及定位思想商圈战略定位·······························58项目战略定位·······························60企业文化···································61业态定位···································63主体定位···································64功能定位···································66市场定位···································67形象定位···································69第六部分项目规划与布局资产处建议与规划规模确定···················70业态组合及分布······························72项目物业规划及改造··························82第七部分运营管理纲要组织机构····································87招商运营····································88营销策略····································91管理理念····································93第八部分项目投资、经营绩效分析(概算)项目投资概算·······························94年度经营绩效概算···························96年度经营费用概算···························98五年财务流量分析··························100物业价值变现及变现能力分析·················102题后记说明···································104重庆现代广场整体商业运营方案第一部分:前言背景·重庆市江北区国有资产经营管理有限责任公司(以下简称“国资委”)在江北区观音桥商业步行街所属项目“现代广场”为大型综合性商业项目,共分A、B、C、D四个区域。本方案另综合考虑原观音桥农贸市场纳入整体规划之中,共有商业(裙楼)建筑面积约234722平方米(未含农贸市场部分)。·重庆盎然实业有限公司与国资委共同协商,就上述项目的商业部分(以下简称“本项目”)拟共同出资合作运营。特出具本报告以确立本项目的宏观运营方略。2. 目的·研究并评估本项目的商业经营潜力;·为本项目确立可持续发展战略和运营方略;·就本项目的影响因素预以评估并确立新的规划思路;·评估本项目未来的投资、经营、回报前景及整体投资收益。·以长、中、短期目标相结合,并以资源系统整合为目标,确保本项目能成为未来北部商圈的新龙头企业,重庆、乃至西南地区的知名企业。·方案设计中期望通过高远战略和大手笔,以期拉动观音桥商圈的升级和商圈整体价值。·方案设计是充分考虑了资产的保值和增值的长期效益,尽量回避因急功近利而损害整体效益和整体商业价值的体现。·方案的系统设计中充分考虑了操作和实施的可行性和可操作性