文档介绍：Copyright
Credits
Editorial/Production Supervision: KATHLEEN M. CAREN
Acquisitions Editor: JIM BOYD
Marketing Manager: BRYAN GAMBREL
Manufacturing Manager: MAURA ZALDIVAR
Cover Design: TALAR BOORUJY
©2002 Financial Executives Research Foundation, Inc.
Published by Financial Times/Prentice Hall PTR
Pearson Education, Inc.
Upper Saddle River, NJ 07458
Prentice Hall books are widely used by corporations and government agencies for training, marketing,
and resale.
The publisher offers discounts on this book when ordered in bulk quantities. For more information,
contact: Corporate Sales Department, Phone: 800-382-3419; Fax: 201-236-7141; E-mail:
corpsales@; or write: Prentice Hall PTR, Corp. Sales Dept., One Lake Street, Upper
Saddle River, NJ 07458.
All rights reserved. No part of this book may be reproduced, in any form or by any means, without
permission in writing from the publisher.
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
Pearson Education LTD.
Pearson Education Australia PTY, Limited
Pearson Education Singapore, Pte. Ltd.
Pearson Education North Asia Ltd.
Pearson Education Canada, Ltd.
Pearson Educación de Mexico, . de .
Pearson Education—Japan
Pearson Education Malaysia, Pte. Ltd.
Pearson Education, Upper Saddle River, New Jersey
mittee
Arnold H. Kaplan (Chairman)
Chief Financial Officer
UnitedHealth Group
Peter G. M. Cox
Chief Financial Officer
United Grain Growers Limited
Gracie F. Hemphill
Director—Research
Financial Executives Research Foundation, Inc.
Karl A. Primm
General Auditor
Unocal Corporation
William M. t
Project Manager
Financial Executives Research Foundation, Inc.
Financial Times Prentice Hall Books
For more information, please go to
Thomas L. Barton, William G. Shenkir, and Paul L. WalkerMaking Enterprise Risk Management
Pay Off: How panies Implement Risk Management
Deirdre BreakenridgeCyberbranding: Brand Building in the Digital Economy
William C. Byham, Audrey B. Smith