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Financial Times Prentice Hall,.Executive Briefings,.Competitive Intelligence.[2003.0273659286].pdf

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文档介绍

文档介绍:Competitive Intelligence
Prentice Hall
FINANCIAL TIMES
In an petitive world, we believe it’s
quality of thinking that will give you the edge – an idea
that opens new doors, a technique that solves a problem, or
an insight that simply makes sense of it all. The more you
know, the smarter and faster you can go.
That’s why we work with the best minds in business
and finance to bring cutting-edge thinking and best
learning practice to a global market.
Under a range of leading imprints, including
Financial Times Prentice Hall, we create world-class
print publications and electronic products bringing our
readers knowledge, skills and understanding which can
be applied whether studying or at work.
To find out more about our business publications, or tell
us about the books you’d like to find, you can visit us at
.com
For other Pearson Education publications, visit

Competitive Intelligence
How to acquire and use corporate
intelligence and counter-intelligence
DOUGLAS BERNHARDT
Prentice Hall
FINANCIAL TIMES
An imprint of Pearson Education
London ■ New York ■ Toronto ■ Sydney ■ Tokyo ■ Singapore ■ Hong Kong ■ Cape Town
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PEARSON EDUCATION LIMITED
Head Office:
Edinburgh Gate
Harlow CM20 2JE
Tel: +44 (0)1279 623623
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London WC2E 9AN
Tel: +44 (0)20 7447 2000
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Website:
.com
First published in Great Britain in 2003
© Douglas Bernhardt 2003
© Steve Whitehead, Chapter 9
The right of Douglas Bernhardt to be identified as author
of this work has been asserted by him in accordance
with the Copyright, Designs and Patents Act 1988.
ISBN 0 273 65928 6
British Library Cataloguing in Publication Data
A CIP catalogue record for this book can be obtained from the British Library.
All rights reserved; no part of this publication may be reproduced, stored
in a retrieval

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