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市场调查方法英文版5.ppt

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市场调查方法英文版5.ppt

上传人:业精于勤 2020/4/28 文件大小:842 KB

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市场调查方法英文版5.ppt

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文档介绍:(MANOVA)InterpretbasicexploratoryfactoranalysisresultsAfterstudyingthischapter,youshouldbeableto1©2007Thomson/South-?TestofDifferencesAninvestigationofahypothesisthattwo(ormore),characteristics,beliefs,opinions,emotions,orattitudesBivariateTestsofDifferencesInvolveonlytwovariables:’©2007Thomson/South- ChoosingtheRightStatistic3©2007Thomson/South- ChoosingtheRightStatistic(cont’d)4©2007Thomson/South--WhitneyU-testWilcoxontestKruskal-monBivariateTestsNominalZ-test(twoproportions)Chi-squaretestChi-squaretestIntervalandratioIndependentgroups:t-testorZ-testOne-wayANOVA5©2007Thomson/South--TabulationTables:oodness-of-FitCross-Tabulation(Contingency)(Oi)withexpectedfrequencies(Ei)-(orcloseness-)of-©2007Thomson/South-:PapaJohn’sRestaurantsUnivariateHypothesis: PapaJohn’srestaurantsaremorelikelytobelocatedinastand-:Stand-©2007Thomson/South-