文档介绍：湖北汽车工业学院毕业论文 I 摘要本文针对汽车营销人员应该具备的素质,以及现代汽车营销对营销人员的提出的新要求,进行了系统的分析和总结。同时根据汽车企业需要的营销人才应具备的条件,通过查阅资料和实际调查了解,结合汽车营销的相关理论专业知识,归纳了一套比较完整的汽车营销人员素质培养的方法和技巧。关键字: 汽车营销,销售顾问,人员素质湖北汽车工业学院毕业论文 II Abstract This article in view of the automobile marketing personnel should have quality, as well as modern automobile marketing to the marketing personnel's proposed the new requirements, the system analysis and review. And according to the demand of enterprise marketing talents car should have the conditions, access to information and practical survey understanding, combined with the related theory of automobile marketing professional knowledge, induces a set of plete automobile marketing personnel quality training method and the skill. Hope this paper can in the actual car marketing in practice and use, for automobile marketing personnel's quality training provides a convenient and the reference. Keywords: automobile marketing, sales, quality of personnel 湖北汽车工业学院毕业论文 III 目录摘要........................................................................................................................................... I A bstract ..................................................................................................................................... II 1绪论....................................................................................................................................... 1 课题的来源.................................................................................................................... 1 课题背景........................................................................................................................ 1 2汽车销售人员具备高技能素质的原因............................................................................... 4 时代的要求...................................................................................................................... 4 是环境的变化.....................................................................................................