文档介绍：A&HProductDevelopmentLearn10-StepsProductDevelopmentProcess,fromideacreationthroughmarketlaunchandmeasurementRecognizetheimportanceofdevelopingA&ponentsofproductdesignDevelopabasicunderstandingofhowtorateaproductObjectives2Muchofforeigninsurers'essinA&HcanbeattributedtothebreadthofinnovativeproductstailoredtosuitlocalcustomerneedsanddistributionsThispresentationoutlinesthe10-StepsProductDevelopmentProcess,whichcanbeappliedtovirtuallyanyproductinanymarketInnovativeProductsTailored toLocalMarkets3Wheneveryou…CreatenewproductsUpdatebenefits,waitingperiods,deductiblesorcoveragelimitsincurrentproductsor“packagedplans”essfulA&HproductsfromothermarketsWhenShouldYouUsetheProductDevelopmentProcess?essfulProductLaunchThe10-plianceorsystemsresourceissues,theprocessiseffectiveandshouldbeconsideredforyouroperations5Goal:IdentifyproductconceptsthatrepresentnewandinnovativewaystoaddresscustomerneedsforA&HprotectionThereisanopportunitytoofferA&Hanytimethereisrisktothewell-identorspecifiedillnessWecanfindnewproductideaseverywhere,fromthenewspaper,toourownexperiences,toproductsofferedbyinsurerinothermarketsStep1:GenerateIdeas6SourcesforNewProductIdeas7Goal:Understandthecustomerneed,sizethepotentialmarket,outlinerelevantproductfeatures,estimatethepremiumopportunity,andsurfacepotentialobstaclesConductresearchandanalysistogatherinitialsupportfortheconceptThiscanbeinformal(interviewingcolleaguesandbrokers),andinexpensive(tappingCorporateR&D'sinformationdatabases,reviewingpublic,internal,petitorinformation)Aneffectiveresearchandanalysisprocesswill:argetmarketsandconsumerneedsbeingaddressedDetermineifsimilarproductsexistandwhatpotentialgapswemightfillSizemarketopportunity(potentialtargetcustomersthatcanbereachedbysalesefforts)DeterminewhetherthereisaneedforadditionalinformationandestimatethecosttoconductprimarymarketresearchConceptsshouldbedrivenbycustomerneedandbasedonfactStep2:DevelopProductConcepts8Goal:PresentconcepttomanagementforfeedbackandapprovalDraftaproductconceptbriefformanageme