文档介绍：北京XXXX科技发展公司电器产品发展战略研究
北京XXXX科技发展公司电器产品发展战略研究
中文摘要
摘要:产品战略是企业面对激烈变化、严峻挑战的新环境,为求得长期生存
和不断发展而进行的产品规划。本论文在对企业核心竞争力理论、产品战略管理
理论、进行分析的基础上,以北京京师育联科技有限责任公司为背景,采用宏观与微观、定性与定量相结合以及实证分析研究方法,对北京京师育联科技有限责任公司的产品战略进行研究,为北京京师育联科技有限责任公司的经营决策提供科学的依据。本论文运用PEST分析法对北京京师育联科技发展有限责任公司所处的宏观环境、行业环境和竞争状况进行分析和评价。运用资源条件分析、核心竞争能力和内部因素评价分析,对北京京师育联科技有限责任公司的内部环境进行分析与评价,通过构造北京京师育联科技有限责任公司SWOT分析模型,确定了北京京师育联科技有限责任公司的产品战略为产品开发战略,并对北京京师育联科技有限责任公司产品开发战略进行比较深入地探讨,进一步提高其产品竞争能力。
关键词:电器行业;产品战略;核心竞争力
分类号:
ABSTRACT
ABSTRACT:Product strategy is the whole plan for the long—term survival and
continuous development under the new strong changing the basis of
the petence theory and the Strategic Management Theory,by the quantitative
analysis and the qualitative analysis,This paper researches the product strategy of
Beijing Jingshi Yulian Science and Technology Development and give a
scientific basis for the decision—making of pany.
The microenvironment,the industry environment,petition are analyzed
and evaluated with PEST method,Porter model in this the resources
condition analysis,petitiveness analysis,the internal environment of Beijing
Jingshi Yulian Science and Technology Development is analyzed and evaluated
and the problems in the operation of pany are the analysis of
SWOT matrix,the product development strategy is determined as pany's
product strategy,meanwhile the product development strategy is researched in detail,as
a result the petence is improved further.
KEYWORDS:Electrical industry,product strategy,petence
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索引
图1 PEST构成要素????????????????????????????????????????????????7
图2企业战略管理过程的四个阶段??????????????????????????????????9
图3部分电器产品行业产量、产值????????????????????????????????..15
图4 BC6矩阵示意图????????????????????????????????????????????????。29
图5传统销售模式????????????????????????????????????????????????.3 1
图6供应链的变化????????????????????????????????????????????????31
图7北京京师育联科技发展有限公司电器产品的客户群??????????????。32
序
北京京师