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T HE P OWER
OF
S TRATEGY
I NNOVATION
A New Way of Linking Creativity and
Strategic Planning to Discover Great
Business Opportunities
Robert E. Johnston, Jr.
J. Douglas Bate
American Management Association
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information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
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Library of Congress Cataloging-in-Publication Data
Johnston, Robert E.
The power of strategy innovation : a new way of linking creativity and
strategic planning to discover great business opportunities/ Robert E.
Johnston, Jr., J. Douglas Bate.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-0768-4
1. Strategic planning. I. Bate, J. Douglas. II. Title.
2003
—dc21
2003004618
᭧ 2003 Robert E. Johnston, Jr. and J. Douglas Bate.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of ,