文档介绍：导入电子商务对企业竞争优势的影响
辽宁科技大学毕业设计(论文) 第 PAGE IV 页
导入电子商务对企业竞争优势的影响
摘要
电子商务(merce)是指在计算机互联网的支持下进行的商务活动,随着计算机网络的普及与发展,曾经并不为大众所熟知的电子商务已经逐渐渗透到了各个领域。与传统企业经营模式相比,作为网络经济的必然产物,电子商务掀起了经济领域的一场革命,而它的导入也给企业带来了前所未有的机遇和挑战。对于企业来说,努力压缩成本和扩大市场是永远追求的目标,而导入电子商务恰恰可以帮助企业完成这两个目标。因此,企业应将电子商务提高到战略位置上来,因为电子商务必然会渗透企业管理的各个过程,改变企业运作方式。本文通过分析当前电子商务的特点、发展状态及应用模式,进而延伸到企业如何导入电子商务以及导入电子商务后对企业竞争优势的影响,并详细叙述了导入电子商务的困难和对企业的要求。
关键词电子商务;竞争优势;导入;企业
Abstract
merce (merce) is the conducted with the support of business activities,With the popularity works and development Was not known to the public merce has gradually rated into the to the traditional business model, as the inevitable product of work economy, merce set off a revolution in the economic sphere, and its enterprises to import also brings unprecedented opportunities and challenges. For businesses, efforts to reduce costs and expand the market is always the goal pursued, and the import of merce can help enterprises precisely these two objectives. Therefore, merce business should be to a strategic position, because of merce is bound to rate the various enterprise management process, change the way enterprises operate. In this paper, by analyzing the characteristics of the current merce, development and application of state model, and then extend to enterprises as well as the import of merce into merce on the impact petitive advantage, and described in detail the difficulties and merce into the enterprise requirements.
Keywords merce ;The advantage of petion;Leading ;Enterprise
目录
I摘要
IIAbstract
1第1章绪论
30>第2章电子商务的竞争优势
8第3章企业导入电子商务的困难
网络3>系统的局限性
、售后服务和企业信用不能满足用户的需要
11第4章解决电子商务制约因素的对策
、