文档介绍：山西财经大学
硕士学位论文
太原市英语培训机构发展战略研究
姓名:邓倩
申请学位级别:硕士
专业:教育经济与管理
指导教师:杨俊青
2010-03-29
摘要
随着我国对外开放不断的深化经济全球化年奥运的成功举办以及
年上海世博会的成功申办都极大地促进了英语热潮在中国的蔓延。由此可
见英语不再是一种广泛的语言工具庞大的英语需求支撑起来一个庞大的需求
供给市场围绕英语的学****和使用已经形成或正在形成多种经济行为和经济产
业。基于此,本文以太原市英语培训机构为研究对象,通过查阅太原市教育事
业统计年鉴和相关经济发展报告、实地调查、走访、问卷调查(针对行业家
培训机构及培训对象人进行问卷调查,其中培训机构有效问卷份,培训
对象有效问卷份),得出太原市英语培训机构缺乏战略管理意识这一问题并
进行分析,通过对太原市艾博特外国语培训学校的市场供求分析,深入了解及
认识太原市英语培训机构的竞争与战略环境,为太原市英语培训机构的进行战
略群体划分,提出产业三种典型的战略群体,并为之进行相应战略匹配即差异
化,集中成长化,多元化的战略。最后提出太原市英语培训机构的战略选定方
案以及如何围绕战略目标加强实施与控制。运用分析工具、波特的竞争五
力量模型、内部关键因素分析和分析工具,探索和建立能指导太原市英语
培训机构竞争与发展的战略管理模式。

【关键词】太原市英语培训机构市场竞争战略管理

1
Abstract
With the continuous deepening of China's opening up, economic globalization, the essful
hosting of the 2008 Olympic Games and the 2010 Shanghai World Expo ,which have greatly
contributed to English spread in China. Thus, English is no longer a wide range of language tools,
the huge demand for English language support for up a huge demand for the supply of the market,
around the English language learning and use, have been formed a variety of economic behavior.
For this reason, this paper is as Taiyuan English training institutions as the research object, through
the Statistical Yearbook and related economic development reports, field surveys, visits,
questionnaire surveys (51 for the industry training institutions and 200 for the training target,in
which 48 valid questionnaires, 178 valid questionnaires trainees copies) . To get a result that
Taiyuan English language training institutions are lack of strategic management. Through foreign
language training school in Taiyuan of market supply and demand analysis, combining the English
language training institutions in Taiyuan .Make three kinds of typical groups division of the strategy
proposed by industry, meanwhile, match the corresponding strategies for it . To use PEST analysis
tools, Porter's five forces model petition, the internal key factor analysis