供应链管理的价值创造.pdf

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䗮䖛կᑨ䫒ㅵ⧚ᑇৄ᳝ᬜᭈড়⏴䘧䌘⑤ˈᅲ⦄⏴䘧⌕⿟Ӭ࣪ˈᏆ៤Ўӫ໮ӕϮⱘ݅ৠ䗝ᢽˈ
гᰃϔѯӬ⾔ӕϮП᠔ҹӬ⾔ⱘ䞡㽕ॳ಴DŽ DELL ݀ৌⱘկᑨ䫒ㅵ⧚ϔⳈ㹿㾚Ўܼ⧗ⱘ݌㣗П
ϔˈҢ 1984 ᑈ៤ゟҹᴹˈϔⳈ㟈࡯ѢЎ⫼᠋ᦤկ䞣䑿䆒䅵ⱘѻકঞ᳡ࡵˈᑊ೼ܼ⧗催ᡔᴃ㸠Ϯ
ҹঞϾҎ⬉㛥ࠊ䗴Ϯ᱂䘡ϡ᱃⇨ⱘ໻⦃๗ϟˈҡ✊ऴ᥂ܼ⧗ϾҎ⬉㛥䫔ଂ乱㄀ϔⱘ༈⠠ԡ㕂
ᴀ᭛ᇚ䗮䖛ࠪᵤ DELL ݀ৌկᑨ䫒ㅵ⧚ⱘᅲ՟ˈᇍĀ೑䗮կᑨ䫒ㅵ⧚ⷨお㋏߫āࠡᳳ៤ᵰ䖯㸠
ϔϾᅲ䆕ᘏ㒧DŽ
1ǃǃǃ DELL 䗮䖛կᑨ䫒ㅵ⧚ᑇৄᭈড়໪䚼䌘⑤
DELL ⱘ催ሖ䋳䋷Ҏᇚ DELL ⱘ៤ࡳᔦࡳѢ⣀⡍ⱘⳈ᥹䖤㧹῵ᓣঞ݊㚠ৢᬃᩥⱘ෎Ѣ⦄ҷ
ᙃᡔᴃ෎⸔Ϟⱘ催ᬜկᑨ䫒ˈ䅸Ў䖭Ͼկᑨ䫒ㅵ⧚ᑇৄՓ DELL ೼կᑨଚǃᅶ᠋П䯈ᵘㄥњֵ
ϔϾĀĀĀ㰮ᢳᭈড়ⱘᑇৄāāāˈֱ䆕њᭈϾկᑨ䫒ⱘ᮴㓱䲚៤DŽ
DELL ࠡᳳᴀᏠᳯ䗮䖛ᅲᮑ ERP ᴹ䖒ࠄ䖭ϔⳂⱘˈ೼ᡩܹњ 2 ғ݇ѢᎼ䌘ǃ㒣ग़њ 2 ᑈࡾ
࡯Пৢˈথ⦄ ERP 乍Ⳃᑊϡ㛑ᐂࡽ DELL ᅲ⦄໪䚼䌘⑤ᭈড়ⱘⳂᷛˈѢᰃ↙✊އᅮЁℶ ERP
乍Ⳃˈ䕀㗠ᡩᎼ䌘ᓎ䆒њܼ⧗㨫ৡⱘկᑨ䫒ㅵ⧚ᑇৄDŽⳂࠡ䍙䖛 50%ⱘᅶ᠋䅶ऩᰃ䗮䖛Ѧ㘨㔥
ࡽկᑨ׳থߎⱘˈ೼ᅶ᠋থߎ䅶ऩ 50 ⾦ݙˈկᑨ䫒ㅵ⧚ᑇৄ᥻ࠊЁᖗህӮᬊࠄֵᙃDŽᎹ԰Ҏਬ
䫒ㅵ⧚ᑇৄˈᡞᬊࠄⱘ䅶ऩֵᙃ䖙䗳Ӵ䗦㒭৘Ͼ䜡ӊկᑨଚˈ䗮ⶹҪӀ DELL ᠔䳔䜡ӊⱘ᭄䞣ǃ
㾘Ḑǃൟোǃ㺙䜡੠䖤䕧ˈկᑨଚ߭ḍ᥂Ⳍֵ݇ᙃ䖙䗳㒘㒛䖤䋻ࠄ㺙䜡ॖˈҢ㗠ֱ䆕೼᳔ⷁⱘ
ᯊ䯈ǃ᳔ᇥⱘᓔᬃࠊ䗴ߎ᳈དⱘѻકDŽ
ᑇৄᰃᅲ⦄կᑨ䫒ㅵ⧚ⱘᖙ✊῵ᓣˈᰃϡৠӕϮ೼ϔϾ݅ৠⱘ IT ෎⸔䆒ᮑϞᑨ⫼կᑨ䫒ㅵ
⧚ⱘ㸠Ўˈ᠈ᇨⱘկᑨ䫒ㅵ⧚ᅲ䏉䆕ᅲњ䖭ϔ⚍DŽ 䗮䖛կᑨ䫒ㅵ⧚ᑇৄˈ DELL Ꮖ㒣ᡞᅶ᠋ǃ
䜡ӊ⫳ѻॖᆊǃկᑨଚǃ㺙䜡㒓ㄝ䖲㒧៤њϔϾᭈԧDŽⳂࠡ DELL Ϣܼ⧗ 170 ໮Ͼ೑ᆊ 5 ϛ໮
ᆊկᑨଚ੠䜡ӊ⫳ѻॖֱᣕⴔ㘨㋏ˈᑊᥠᦵᅗӀⱘᑧᄬ੠⫳ѻֵᙃˈֱ䆕ᣝᯊǃᣝ䋼䗕䋻ࠄԡDŽ
಴ℸˈ DELL 㛑໳೼ゲѝᇍ᠟ⱘᑧᄬ਼ᳳ໻䛑䖬ᕬᕞ೼ 30-40 ໽ᯊˈህᇚ㞾Ꮕⱘᑧᄬ਼ᳳ䰡㟇њ
4-5 ໽ˈҢ㗠ᵕ໻ഄ䰡Ԣњᑧᄬ੠⠽᭭៤ᴀDŽҢ㗠Փ DELL ⱘ䖤㧹៤ᴀ↨՟ϡᮁϟ䰡ˈ⦄೼ҙЎ
10%ˈ㗠ᚴ᱂ᰃ 21%ˈⲪ⡍࿕˄ Gateway˅ᰃ 25%ˈᗱ⾥߭催䖒 46% DELL ⱘゲѝӬ࢓ৃ㾕ϔ
᭥DŽ䖭гᰃЎҔМ⬉㛥㸠ᚙ䎠ܹԢ䈋ᯊ DELL ैҡ✊ֱᣕⴔ䕗催ᬊⲞⱘⳳᅲॳ಴DŽ
ϟ೒ेᰃᇍ DELL ⱘկᑨ䫒ㅵ⧚ᑇৄⱘㅔऩᦣ䗄DŽ
䌘䞥⌕䌘䞥⌕
⌕ᙃ⌕ֵᙃֵ
կᑨଚ᠈ᇨ乒ᅶ
⠽⌕⠽⌕
կᑨ䫒ㅵ⧚ᑇৄ
2ǃǃǃ DELL ᇚᇚᇚ⏴䘧⌕⿟Ӭ࣪԰Ўկᑨ䫒ㅵ⧚ⱘᅲ⦄ㄪ⬹
䯂⏴ાᕫ⏙བ䆌ˈЎ᳝⑤༈⌏∈ᴹDŽ DELL ⱘկᑨ䫒ㅵ⧚ЎҔМ៤ࡳˈḍᴀॳ಴೼Ѣ݊կ
ᑨ䫒ㅵ⧚ྟ㒜ҹ⏴䘧⌕⿟Ӭ࣪ЎḌᖗᅲ⦄ㄪ⬹ˈ݋ԧ㸼⦄೼ҹϟϝϾᮍ䴶
෎Ѣ᳔㒜ᅶ᠋䳔∖̣̣⏴䘧⌕⿟Ӭ࣪ⱘⱘⱘ㄀ϔ㓈ᑺ
DELL ෎Ѣ᳔㒜ᅶ᠋䳔∖ⱘ῵ᓣдᛃϞ㹿⿄ЎⳈ䫔˄ Direct Business Mo