文档介绍：学号:2015030129成绩:电子商务运营综合技能实训报告系部:财经系班级:15电子商务二班姓名:景荷花论文题目:耐克营销策划书耐克营销策划书前言如今电子商务魅力日渐显露,网上购物对于有电脑得家庭或对网络有一定了解得人可以说就是“地球人都知道”得事了。目前很多人都有不出门就能购买到自己需要东西得想法,特别就是工作压力大、社会活动频繁得人们,都不想花时间去逛街购物,既累人又麻烦。随着人们生活水平得提高,鞋子不仅就是御寒工具,还成为爱美人士追求时尚得装饰品。现代得人们不仅把鞋子当作代步工具,还追求鞋子款式得新潮时常,舒适耐用。为此在网上开通一售鞋渠道就是很好得发展方向,让客户足不出门也能快速方便地购买到称心如意得鞋子。关键字:耐克,营销策划,市场分析。目录一、公司介绍·······················································(1)二、公司项目·······················································(2)1、业务项目··················································(2)2、公司目标···················································(2)三、市场及竞争分析················································(3)1、市场介绍····················································(3)2、市场环境····················································(3)四、网站定位·······················································(4)五、网站建设·······················································(4)六、营销方案·······················································(5)七、商业模式·······················································(6)1、物流体系整合················································(6)2、支付系统整合················································(6)3、推广模式····················································(7)八、资金需求及风险分析············································(8)1、资金需求·····················································(8)2、风险分析····················································(8)3、主要风险因素················