文档介绍：ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS英语广告语言的特征分析摘要本文旨在通过对书而英语广告的语言分析总结出广告英语在词汇、句法、篇章上的语言特点。为了使研究从数据出发得出科学结论,本文作者建立了i个拥有60篇各类广告的小型语料库。通过对此语料库屮日用品广告、科技设备广告、服务业广告的深入细致的定量和定性分析,总结出广告英语在此三类广告屮的相同点与不同点,并且根据语言的意义,风格及功能解释广告英语的共性以及广告英语在不同类型广告小的特殊性。本文共分五个部分,第一部分和第五部分分别为介绍与总结,屮间三个部分为本文核心,分别展开广告英语在词汇、句法、篇章三个层而的分析。本文的结论均来自于对语料库的分析。整个研究从数据出发,由数据驱动,由此进行语言学上的分析与概括。关键词:广告英语,词汇,句法,篇章,相同点,不同点AbstractThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,-drivenstudy,:namely,dailyconsumergoodsads,technicalequipmentads,serviceads,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage・,,examplesfromthecorpuswillbegiven;figures,:EnglishAdvertisements,Lexical,Syntactic,Discourse,Similarities,DifferencesContentsIntroduction Rationaleofthestudy Definitionofadvertising Focusofthepresentstudy Sourcesofdata 2Lexicalfeatures 2Classificationofadvertisinganditsaudience 2Similaritiesatthelexicallevel 3Fewverbsareused 3222 Useofemotivewords 4Makepunandalliteration 4Useofweaselwords 5Differencesatthelexicallevel 6Genderidentityinadvertisements 6SelectionofAdjectives 7Compoundwords 8Useofpronouns 8Syntacticalfeatures 93」 Similarities Differences 10Headlines parisonofheadlinesofdifferenttypesofads 11Discoursefeatures 12Bodycopyof