文档介绍：ptg
Praise for
How to Make Money
with Social Media
“Return on investment in social media is like the weather:
Everybody talks about it, but nobody is doing anything about it.
With this book, Jamie Turner and Reshma Shah set you up for
ess with some key fundamentals, and then give you some
very specific and illustrative examples on how to calculate the
ROI of your social media efforts.”
—Scott Monty, Global munications,
Ford pany ptg
“Social media isn’t a fad. It’s not going away. This book adds
tools to your thinking on the matter.”
—Chris Brogan, New York Times bestselling coauthor,
Trust Agents, and publisher,
“Jamie and Reshma have munication and marketing
chops to help anyone leverage social media. Their book reads
like a dialogue, not a lecture—just like good social media
should. If you’ve been looking for smart, insightful marketing
advice in this space, look no further. You’ve found it.”
—Andy Goldsmith, Vice President, Creative & Brand Strategy,
American Cancer Society
“Turner and Shah have crafted a pragmatic guide for marketers,
big and small, to use social media to grow a business. Readers
will find practical examples and illustrations in detail or easily
scanned through the text. Most importantly, the authors
address accountability: As marketers must show return on
marketing investment, Turner and Shah create a detailed
framework to effectively implement and measure social media
to generate value for a firm.”
—Chad Mitchell, IBM Global Business Services and former
Principal Analyst, Forrester Research
“Reshma Shah and Jamie Turner have written a practical, down-
to-earth guide on how to make money on social media, with
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the emphasis on practical and down-to-earth. I e and
mend it.”
—Al Ries, marketing consultant and coauthor,
War in the Boardroom
“There are a lot of reasons I like this book, but I’ll give you just
two now: First, I like its no-nonsense approach to connect