文档介绍：Chapter 2 The External Environment:Opportunities, Threats, and petition, petitor Analysis
The External Environment: Opportunities, Threats, and petition, petitor Analysis
Michael A1>. Hitt
R. Duane Ireland
Robert E. Hoskisson
Chapter 2
Strategy Implementation
Chapter 13
Strategic
Entrepreneurship
Chapter 11
Organizational
Structure and
Controls
Chapter 10
Corporate
Governance
Chapter 12
Strategic
Leadership
Strategy Formulation
Chapter 6
Corporate-
Level Strategy
Chapter 9
Cooperative
Strategy
Chapter 5
Competitive Rivalry
petitive
Dynamics
Chapter 8
International
Strategy
Chapter 4
Business-Level
Strategy
Chapter 7
Acquisition and
Restructuring
Strategies
Strategic
Competitiveness
Above-Average
Returns
Strategic Intent
Strategic Mission
Chapter 2
The External
Environment
Chapter 3
The Internal
Environment
The Strategic Management Process
Feedback
Strategic Inputs
Strategic Actions
Strategic es
The External Environment
General
Environment
General
Environment
Sociocultural
Global
Technological
Political/Legal
Demographic
Economic
Industry
Environment
Threat of new entrants
Power of suppliers
Power of buyers
Product substitutes
Intensity of rivalry
Competitor
Environment
External Environmental Analysis
A continuous process which includes
Scanning: Identifying early signals of environmental changes and trends
Monitoring: Detecting meaning through ongoing observations of environmental changes and trends
Forecasting: Developing projections of anticipated es based on monitored changes and trends
Assessing: Determining the timing and importance of environmental changes and trends for firms’ strategies and their management
External Environmental Analysis
Strategic Intent
Strategic Mission
The External
Environment
Analysis of general environment
Analysis of industry environment
Analysis petitor environment
The External
Environment
General Environment
Sociocultural segment
Women