文档介绍:Chapter
5
Global Sourcing Strategy
Key Points
International Product Cycle Theory
Trends in Global Sourcing Strategy
Potential Pitfalls in Global Sourcing
The Value Chain
Functional Interfaces
Logistics of Sourcing Strategy
Long-term Consequences
McGraw-Hill
?a name=baidusnap8>8 2003 The McGraw-panies, Inc1>. All rights reserved.
INTERNATIONAL MANAGEMENT 5/e
Beamish, Morrison, Inkpen and Rosenzweig
International Product Cycle Theory
petition suggests a drastically shortened life cycle for most products, and no longer panies a polycentric, country-by-country approach to international business.
A frequently used framework to describe cross-national business practices is the international product cycle theory.
According to the theory, changes in inputs and product characteristics toward standardization over time determine an optimal production location at any particular phase of the product’s life cycle.
McGraw-Hill
?B style='color:white;background-color:#004699'>8 2003 The McGraw-panies, Inc. All rights reserved.
Slide 5-2
INTERNATIONAL MANAGEMENT 5/e
Beamish, Morrison, Inkpen and Rosenzweig
International Product Cycle Theory (cont.)
However, three major limitations of the international product cycle theory have to be borne in mind:
1. Increased pace of new product introduction and reduction in innovational lead time, which panies of the age-old pol