文档介绍：English Corner, LLC
English Corner, LLC
Strategic Business and Marketing Plan
Justin Ehrlickman, Andrea Elliot, Yan Ge, Nikolai Nadirashvili
Marketing Management 522 – Instructor XiaoLing Qiu
The information in this document is confidential and is to be only read by authorized parties1>. Please refer to the confidentiality agreement for further details. This business plan is not an offering for securities.
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of an authorized agent of English Corner, LLC.
It is acknowledged by the reader that information furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, and may cause serious harm or damage to aforementioned parties.
This business plan is not to be copied or reproduced by any means without the sole written consent of an authorized agent of English Corner, LLC.
Upon request, this document is to be immediately returned.
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Table of Contents
5Executive Summary
7The Offer
Funds Required
Investor Equity
Management Equity
Board of position
Exit Strategies
Investor Divestiture
9The English Corner Platform
Benefits of English Corner’s Online Content
Advertising Revenue
11Overview of anization
Registered Name
of Operations
History
Mission Statement
Vision Statement
Objectives
Values
15Strategic Analysis
External Environment Analysis
Industry Analysis
Customer Profile
24Key Strategic Issues
266.