文档介绍：(⊙知CHAPTER7DistributionStrategiesDesigningManagingtheSupplyChainConcepts,StrategiesCaseStudiesDovidSimani-LeviPhilipKaminskyEdithSmilEy1995--1996-1997Tosupporttheincreasedtrafficandsales,panybuiltupitsinfrastructureandsystemseDistributioncentercapacitygrewfrom50000to285000squarefeeteIncreasedthenumberoftitlesheldinitsdcstoover200000attheendof1997andreducedpromiseddeliverytimesonthosetitlesoMajoreffortsweremadeinsoftwaredevelopmenttosupportback-officeoperations1995-1998,,'srevenuEstrom1995te2002(nrelicsofgellars)USBooks,Music,DVD,Video169831,.,6368276203122438329BSelectedmetrics,Annualratoreport,from1996to20022001195%256%25,2%198%e(inUSDmillions5671999BuildingAdditionalFulfillmentInfrastructureBylate1998,-digitgrowth,worktossedin2001in1999322560squarefeFIGURE7-1MapofAmazon'sdistriburtioncenterslocationintheUSattheendof2001Source:%,-timecustomers2000-2002Optimizingthecustomer>workInearly2000,s,includingamazon'sstockpricewhichhadreachedarecordhighof$-2002Optimizingthecustomer>workInthiscontextJeffbezosacknowledgetheneedforprofitabilityand"-2002Optimizingthecustomer>workJeffwilke,thenewvicepresidentofoperationsatamazon,quicklylaunchedseveralinitiativestoreducecostsasso