文档介绍：Management Information Systems Chapter anizational Strategy, Information Systems, petitive Advantage
Management Information Systems
Organizational Strategy, Information Systems, petitive Advantage
Chapter 3
This Could Happen to You
Marketing Director needs to write memo to her boss
Explain how blog would provide petitive advantage
Will be used to justify expense to his manager
Study Questions
Q13>. How anizational strategy determine information systems structure?
Q2. What five forces determine industry structure?
Q3. What petitive strategy?
Q4. What is a value chain?
Q5. How do value chains determine business processes?
Q6. How do information systems petitive advantages?
Q1. Organizational Strategy
anization’s goal and objectives
Developed anizational structure
Creates the value chain anization
Establishes the structure, features, and functions of information systems
组织策略决定了资讯系统
Q2. What Five Forces Determine Industry Structure?
Porter’s petitive forces:
Bargaining power of customers
Threat of substitution
Bargaining power of suppliers
Threat of new entrants
Rivalry among existing firms
Porter’s Five Forces
Figure 3-2
Example of Five Forces
Figure 3-3
Q3. What petitive Strategy?
Organization’s response to structure of its industry
Porter identified petitive strategies:
Cost leadership across industry
Cost leadership focused on particular indu