文档介绍：Management Information Systems, Sixth Edition Chapter 2 Strategic Uses of Information Systems
Management Information Systems, Sixth Edition
Chapter 2
Strategic Uses of Information Systems
Management Information Systems, Sixth Edition
Objectives
Explain what business strategy and strategic moves are
Illustrate how information systems can give businesses petitive advantage
Identify basic initiatives for gaining petitive advantage
Explain what makes an information system a strategic information system
Management Information Systems, Sixth Edition
*
Management Information Systems, Sixth Edition
Management Information Systems, Sixth Edition
*
Objectives (continued)
Identify fundamental requirements for developing strategic information systems
Explain circumstances and initiatives that make one IT strategy eed and another fail
Management Information Systems, Sixth Edition
Management Information Systems, Sixth Edition
*
Strategy and Strategic Moves
Strategy: framework, or approach, to obtaining an advantageous position
Business strategy: a plan to help anization outperform petitors
Often done by creating new opportunities, not beating rivals
Information system may be built to solve a problem or to seize (夺取) opportunity
//1>.marketingteacher3>/#marketing_strategy
Management Information Systems, Sixth Edition
Strategy and Strategic Moves (continued)
Strategic information system (SIS): an information system that helps seize opportunities
Strategic advantage: using strategy to pany strengths
Competitive advantage: having maximized anization’s strengths to beat its rivals
Using the Web strategically can be advantageous
Simply extending business to the Web is no longer a strategic advantage
Management Information Systems, Sixth Edition
*
Management Information Systems, Sixth Edition
Case Studies – Tutorial Services in HK
Using the Web
Management Information Systems, Sixth Edition
*
Management Information Systems, Sixth