文档介绍：Networking Benefit Analysis Of Road Freight A Dissertation Submitted for the Degree of Master Candidate:Zhi Hui Supervisor:Prof. Wu Qunqi Chang’an University,Xi’an,China 万方数据万方数据 I 摘要近几年,由于道路货运基础设施不断完善,货运市场不断发展扩大,货运企业的服务能力获得很大的提升。道路货运业作为网络型产业的代表,不论是市场还是政府都开始鼓励其向着规模化、网络化的方向发展。本文从微观层面分析道路货运的网络化发展, 认为道路货运网络为企业发展提供了重要资源,企业通过网络扩张获得竞争优势,提升企业的市场竞争力,同时也会使货主对道路货运网络产生依赖性,促进新的货运需求的产生。然而道路货运企业网络化发展究竟能为货主和企业自身带来什么样的效益,有待进一步的研究。本文重点分析道路货运企业网络化发展所带来的经济效益,将供需双方在网络化过程中所获得的经济效益作为研究对象,也可为道路货运企业网络化发展提供决策依据。本文将网络经济理论应用到道路货运行业的研究中,以网络经济与道路货运网络化的相关理论作为基础,从道路货运网络的经济特性入手,结合道路货运市场及企业的网络化发展现状,分析道路货运网络化效益的形成机制,并从货主和货运企业两个角度对道路货运网络化效益进行评价,得到货运企业网络化发展对货主和货运企业经济效益的提高均有利的结论,最终提出促进道路货运企业网络化发展的对策与建议。关键词:道路货运企业、网络经济、网络化效益、经济特性、形成机理万方数据 II ABSTRACT In recent years, with the continuous improvement of road freight infrastructure, the freight market continues growing and the services capability of the freight enterprises has been greatly improved. As a representative work industries, road freight enterprises have been encouraged to promote the development of large-scale and networking by whether the market or the government. In the micro level of enterprises, work of road freight is an important resource for the networking development of enterprises. They can’t only gain a competitive advantage through network expansion and enhance their marketing competitiveness, but also promote a new generation of freight demand. However, it still needs further study about working can bring exactly what kind of benefits to the shippers and enterprises themselves. This paper focuses on the economic benefits of road freight working development, which regards the benefits of shippers and enterprises both as research objects and provides a new decision-making basis for networking of these enterprises. This paper applies the theory work economy to road freight’s research field. Based on network economy and the theory related