文档介绍：基于SCP范式的长沙区域旅游产业组织及政策研究
基于SCP范式的长沙区域旅游产业组织及政策研究
内容摘要
结构—行为—绩效(structure-conduct-performance简称SCP)范式是传统产业组织理论的基本范式。本文用此经典范式来分析长沙区域旅游产业组织的的市场结构、市场行为和市场绩效,并探讨这些状况的原因,针对长沙旅游产业存在的问题,提出了一些产业组织政策建议。
在长沙区域旅游圈的发展目标体系下,作为中国首批历史文化名城和优秀旅游城市的长沙,拥有得天独厚和完善的自然与人文合一的旅游资源,却难以吸引游人,问题到底何在呢?因此,对长沙旅游业的发展和现状的分析以及政策的探索显得尤为重要,具有重要的意义。
本文运用产业组织学的基本理论与实证与规范相结合的研究方法,较全面而系统地对长沙区域旅游产业的市场结构、市场行为和市场绩效,以及相关的产业政策问题进行了研究。
关键词
SCP;旅游产业组织;市场结构;市场行为;市场绩效
ABSTRACT
Structure - Conduct - Performance (structure-conduct-performance short SCP) paradigm is the traditional theory of the basic paradigm of anization. In this paper, the classical paradigm to analyze the regional tourism anizations, Changsha, market structure, market conduct and market performance, and to explore the reasons for these conditions, Changsha tourism industry for the problems, put forward some policy advices. In Changsha, the development of regional tourism circle target system, as the first historical and cultural cities in China and excellent tourist city of Changsha, has a unique and perfect the unity of natural and human tourism resources, it is hard to attract tourists, the problem in the end there? Therefore, tourism development and present situation of Changsha, the analysis and exploration of the policy is particularly important, is of great significance. In this paper, the basic theory of anization and empirical and normative research bined, a prehensive and systematic manner on the regiona
l tourism industry in Changsha market structure, market conduct and market performance, and related issues of industrial policy.
KEY WORDS
SCP; tourism anizations; market structure; market conduct; market performance
目录
绪论
…………………………………………………………………………… 5
(一)本文的研究背景…………………………………………………………… 5
(二)本文的研究目的…………………………………………………………… 5
(三)本文的研究对象…………………………………………………………… 6
(四)国内外研究状况和相关领域中的已有成果……………………………… 6
(五)本文的研究方法…………………………………………………………… 6
一、产业组织理论与旅游产业…………………………………………………… 7
(一)市场结构…………………………………………………………………… 9
(二)市场行为……………………